The ‘Coca-Cola Project’ is made up of a row of three modified Coca-Cola bottles filled with varying amounts of cola inside them. The bottles have been altered with subversive messages.
The bottles are the remnants of a socio-political, artistic action or performance which encouraged citizens to share the subversive messages printed on the bottles. Meireles removed Coca-Cola bottles from normal circulation and modified them by adding critical political statements.
A form of language, a system essentially opposed to the media of press, radio and television – typical examples of media that actually reach an enormous audience.